The central issue would seem to be one of communication. In communication theory Lasswell's maxim states: “Who says what to whom in what channel with what effect" The interesting issue here is that we are dealing with physical objects and not words, so how do objects communicate?

An other issue is context. Where are these communications taking place? The image above is on a wall in Chapeltown Leeds, or was, it has been removed by the council. It's first audience was I presume the people of the area. I live in Chapeltown and I have obviously responded to this by recording it. Am I though the wrong audience? Have I by posting the image created a new audience that now no longer has any contact with the initial communication. This being an ideal illustration of the 'death of the author' we could say this is a type of bicolage, literally I'm tinkering with the concept, playing with what is available.